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The VBA Rebrands Insurance Agency Subsidiary

Friday, December 6, 2019   (0 Comments)
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Virginia Bar Association Insurance formerly was Virginia Barristers Alliance, Inc.

The insurance agency unit of The Virginia Bar Association has a new name: Virginia Bar Association Insurance. Formed in 2001, the subsidiary created by VBA lawyers provides consultative insurance services and products to Virginia lawyers.

VBAI-Your all-in-one insurance and benefits solutions provider“The new name more solidly aligns the insurance agency subsidiary with The Virginia Bar Association,” said Kenneth Hein, president of the Virginia Bar Association Insurance board. “Before, we did business as Virginia Barristers Alliance, Inc. Many lawyers missed or didn’t know that VBAI was formed by and is part of The Virginia Bar Association, even after the insurance website at started being managed by the VBA. With our new name and logo, now that is clear.

“And a bonus is that our shorthand name – VBAI – still works.”

Virginia Bar Association Insurance is a full-service agency for lawyers’ professional liability and other property and casualty insurance products, such as cyber liability and business owners’ policies.

Additionally, it represents a complete line of employee benefit products – such as health, dental and vision insurance – and individual asset protection products, including long-term care, disability and life insurance through a strategic partnership with BeneFinder. VBAI, through BeneFinder, also is a leading provider of cloud-based human capital management systems that encompass every aspect of employee interaction from recruitment to retirement.

“The personalized services VBAI provides have not changed. Only the name has changed,” Hein said. “VBAI continues to be highly consultative and is staffed by dedicated professionals accustomed to serving the specialized needs of individual attorneys and legal employers.”

Virginia Bar Association Insurance represents insurers with a reputation for superior service in claims handling and risk management assistance, and it seeks to bring new insurers into the Virginia market to enhance lawyers’ policy options. VBAI also represents every health insurer providing coverage in Virginia.

Insurance and human capital management services through Virginia Bar Association Insurance are available to all Virginia lawyers. Membership in the VBA, while encouraged, is not a prerequisite.

For professional liability and business coverage, call toll-free 844-370-9281. Or contact VBAI.

For employee benefits and human capital management, call toll-free 800-281-1987. Or contact BeneFinder.

In a related move, the VBA rebrands other services

The VBA embraced the Virginia Bar Association Insurance name change as an opportunity to consolidate branding for a family of other services for members and Virginia lawyers. All will be embracing a similar logo style. They are:

  • VBA on Main, the only member center among bar associations in Virginia, in downtown Richmond;
  • The Virginia Bar Association Foundation, a tax-exempt charitable arm that supports VBA educational and community service projects;
  • VBA Online CLE, an on-demand library of video and podcast recordings of continuing legal education programs presented by the organization; and
  • VBA Career Center, a service for recruiters and job seekers in the legal profession.
VBA on Main is the VBA member center in Richmond, a unique feature among bar associations in Virginia Give to The Virginia Bar Association Foundation and support VBA charitable and educational programs VBA Online CLE is a catalog of recorded CLEs for purchase, from VBA programming VBA Career Center, a service for recruiters and job seekers in the legal profession

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